What Makes Swarovski Crystal Special

ADVANCED CRYSTAL – 

Superior. Brilliant. Lead-free*.

Superior

›  ahead of competition with pioneering technology.

›  raising the bar for quality and sustainability 

in the industry.

› Exceeding today’s industry standards. Anticipating 

those of tomorrow.

Brilliant

›  same sparkle which Swarovski is famous for.

›  same variety and dependability. 

› Added value to your assortment – just brilliant. 

lead-free*

› Carefully selected raw materials providing perfect peace 

of mind.

› Patented lead-free* formula. 

› Because it’s what you don’t see that matters

Advanced Crystal

The new DNA of Crystal

The advantage to being first is that you get to set 

the agenda. throughout its long history, Swarovski 

has pioneered technologies and accomplished 

visions that have made waves far beyond the bounds

of its own industry.

now, Swarovski is stepping forward to announce 

a dramatic change to the DNA of its crystal: the 

ADVANCED CRYSTAL standard. in 2007, the 

company began transitioning to crystal made 

using a patented, lead-free* formula that has the

same sparkle, dependability, and variety for which 

swarovski is famous. 

If you haven’t noticed a difference, that’s likely 

because with the ADVANCED CRYSTAL standard, 

it’s what you don’t see that matters: carefully 

selected raw materials made into products that 

have evolved along with consumers, thus providing 

perfect peace of mind for business partners in the 

ever stricter international regulatory environment.

ADVANCED CRYSTAL is more than just compliant

with today’s international market standards – it 

raises the bar for the entire industry by anticipating 

those of tomorrow. Stay ahead of the future with 

the most advanced crystal composition in the 

market and Swarovski elements, your reliable 

partner of choice.

Swarovski elements is the premium brand 

for the finest crystal elements manufactured by 

swarovski. the complete assortment of Swarovski

eleMents is available in the Advanced Crystal

standard. Your local sales representative will gladly 

provide further information on the availability of 

specific products and compliance with current laws

and regulations. 

*information provided by Swarovski Elements .com

 

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