ADVANCED CRYSTAL –
Superior. Brilliant. Lead-free*.
› ahead of competition with pioneering technology.
› raising the bar for quality and sustainability
in the industry.
› Exceeding today’s industry standards. Anticipating
those of tomorrow.
› same sparkle which Swarovski is famous for.
› same variety and dependability.
› Added value to your assortment – just brilliant.
› Carefully selected raw materials providing perfect peace
› Patented lead-free* formula.
› Because it’s what you don’t see that matters
The new DNA of Crystal
The advantage to being first is that you get to set
the agenda. throughout its long history, Swarovski
has pioneered technologies and accomplished
visions that have made waves far beyond the bounds
of its own industry.
now, Swarovski is stepping forward to announce
a dramatic change to the DNA of its crystal: the
ADVANCED CRYSTAL standard. in 2007, the
company began transitioning to crystal made
using a patented, lead-free* formula that has the
same sparkle, dependability, and variety for which
swarovski is famous.
If you haven’t noticed a difference, that’s likely
because with the ADVANCED CRYSTAL standard,
it’s what you don’t see that matters: carefully
selected raw materials made into products that
have evolved along with consumers, thus providing
perfect peace of mind for business partners in the
ever stricter international regulatory environment.
ADVANCED CRYSTAL is more than just compliant
with today’s international market standards – it
raises the bar for the entire industry by anticipating
those of tomorrow. Stay ahead of the future with
the most advanced crystal composition in the
market and Swarovski elements, your reliable
partner of choice.
Swarovski elements is the premium brand
for the finest crystal elements manufactured by
swarovski. the complete assortment of Swarovski
eleMents is available in the Advanced Crystal
standard. Your local sales representative will gladly
provide further information on the availability of
specific products and compliance with current laws
*information provided by Swarovski Elements .com